Sony's Playstation heeft de sponsoring van de UEFA Champions League verlengt tot 2015. Hiermee komt Playstation in het gezelschap van Heineken, UniCredit, Ford en Mastercard. Adidas is de officiële kledingsponsor. De sponsoring van de Champions League heeft de verkoop van de Playstation 3 veel goeds gebracht, met de verlenging komt de focus vooral te liggen op de pas gelanceerde Playstation Vita.
Sponsorship of the UEFA Champions League continues to offer a unique stage to develop brands and provides our partners with excellent opportunities to reach their target audience. The UEFA Champions League has been a huge basis for PlayStation®3 and as well as continuing to support this platform, we now look forward to bringing our latest platform, PlayStation®Vita, to such significant sporting tournaments.
Update
Sony heeft ervoor gekozen om niet langer te sponsoren, zij gaan opzoek naar andere commerciële mogelijkheden.
From 2012 onwards, the Sony Group will focus on the sponsorship of UEFA Champions League under the PlayStation brand only. Following a six-year long relationship, Sony Europe, under the corporate Sony brand, will discontinue its sponsorship and focus on creating other entertainment-driven activities across the Sony Group.
Bron: SportBusiness
