De 10 trends voor 2012 op een rij

Nu we met Gijsbregt Brouwer en de Storify's (1, 2, 3 & 4) hebben teruggekeken naar de hoogtepunten van 2011 is het tijd om vooruit te kijken naar 2012. What's next? Welke trends zullen sportmarketing in 2012 gaan omarmen? De volgende trends (met de raakvlakken sport, media en sponsoring) circuleerden online. 

De 10 Trends voor 2012 op een rij
1. Mobile and social platforms
2. Partner with content properties around experiences
3. Sports-meets-entertainment
4. Trans-media experience
5. Digital influence
6. Evolution in gamification
7. Social sharing
8. Social TV
9. Social approach in solving business problems
10. 1-to-1-to-many

2012 Trends: Sports Sponsorship Meets Digital Media and Entertainment – MediaPost
1. On the digital front, marketers will turn their focus to where sports fans are going – and that means mobile and social platforms. With another big holiday season of new smartphone and tablet purchases, more fans will be accessing sports content and entertainment through these smaller screens so sponsors will be smart to figure out how to embed their brands and messages into those experiences.

2. Of course, the perfect storm here for marketers will be the opportunity to partner with content publishers and properties around experiences that combine the social and mobile consumer experience. Expect to see a major shift towards innovation around this theme in 2012.

3. But 2012 truly feels like the year this sports-meets-entertainment theme really takes off. Part of it will be driven by the two trends above: labor peace means athletes will have their public stages for a full year without distraction and no group has embraced social media more than the athlete cohort.

Six Social Media Trends for 2012 – Harvard Business Review
4. As part of a marketing campaign, Domino's Pizza posted feedback — unfiltered feedback — on a large billboard in Times Square, bringing together real opinions from real people pulled from a digital source and displayed in the real world. These types of "trans-media" experiences are likely to define "social" in the year to come.

5. To some degree everyone now has some digital influence (not just celebrities, academics, policy makers or those who sway public opinion). But for the next year, the cult of influence becomes less about consumer plays like Klout and more about the tools and techniques professionals use to "score" digital influence and actually harness, scale and measure the results of it.

6. From levels, to leaderboards, to badges or points, rewards for participation abound. It's likely that the trend will have to evolve given how competition for our time and attention this gaming creates.

7. Sharing that vacation you just booked, or recommending a product, or service from any site to a social network is where sharing goes next. We probably don't know what we are willing to share until we see the option to do it.

8. For many of us, watching television is already a social act, whether it's talking to the person next to you, or texting, tweeting, and calling friends about what you're watching. But television is about to become a social experience in a bigger and broader sense. Another way media consumption is becoming social comes from a network called Get Glue which acts as something of a Foursquare for media. Watch for more of this this year as ratings rise for socially integrated shows.

9. Lastly as we roll into 2012, watch for a more social approach to solving business problems through a sort of micro-economy.

2012 Social Marketing & New Media Predictions – Brian Solis
1. Companies of all sizes will need to transform their business and existing infrastructure, and reverse engineer the impact of business objectives and metrics. Businesses will have to embrace all of the disruptive elements, such as mobile and social technology, in a new, cohesive organization that is focused outward and inward.

10. Recognizing that they are part of the problem. Today, much of what we see is still traditional marketing disguised as social media. It’s still 1-to-many. And, by default, they have created a marketing silo in their organizations. Marketers need to connect the entire organization and put everyone to work for marketing. We need to move to an era of 1-to-1-to-many